Officeworks identified an opportunity to enhance the way its full range of products is showcased on preferred channels. By addressing legacy product feed limitations and improving the accuracy of feed information, the business could reduce manual processes for its team and create a smoother shopping experience for customers.

This meant delivering faster, more efficient product, price, and stock updates via Intelligent Reach APIs. As a result, Officeworks can now showcase their products across paid search and social media, giving customers access to its entire range.