Optimise Google Shopping
Add Some TLC To Your Google PPC
Get the most out of your Google Shopping campaigns by making your data feed your ally

When setting up your Shopping feeds, many things can go wrong. From product errors to missing attributes, these are some of the common issues that can make your products listing ads invisible in product search queries. On top of that, many marketers desire more functionality when testing and optimising their Shopping ads.
With limited capabilities when managing your data feeds, you may encounter a variety of issues.
Up to 80% of products may be invisible on key sales channels because of poor quality data. Without tools that visualise data health and allow changes at scale, marketers can’t identify issues and adapt their campaigns, quickly and effectively.
Limited labeling and a lack of rules make it harder to manage, filter, and edit Shopping feeds. Poor product data management leads to products showing in incorrect search queries and/or products disapproved and invisible, generating poor conversions and a lower ROAS.
A/B testing is simple when it comes down to launching a variation against a control group and comparing the results. Yet, you may want to test multiple variations and run many tests to scale up your campaign quickly. Google's manual testing can make this time consuming and difficult to piece together.
Make the most out of Google Shopping and go even further. With the Intelligent Reach platform, enrich your data feeds and pull performance metrics from Google, build dynamics labels, and launch new campaigns in a snap.
Smash KPIs by combining your sales and performance data with your product data. Create dynamic labels based on these metrics and quickly launch new campaigns.
Easily set up A/B and multivariate tests for effortless optimisation and make well-informed decisions with valuable product data insights.
Reap the benefits of Online-to-Offline (O2O) to draw digital shoppers into your physical stores. Build attribute-rich data feeds to dominate "near me" queries.
Give yourself the right tools to streamline your work and focus on performance, while leaving cumbersome and manual intervention behind.
" We're delighted with the overall performance of Google Shopping since we first launched. Intelligent Reach made it quick and easy to set up a well-optimised product feed, while the ability to optimise bids at item-level in the platform was important to us as a fashion retailer."
Andy Miller,
PPC Manager, River Island