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Hints & Tips

Quick tips, hints and insights to help you get the most out of the Intelligent Reach platform.

Featured Article

CATCH.COM.AU AND THE FUTURE OF ECOMMERCE FOR AUSTRALIAN RETAILERS

With the coronavirus pandemic impacting eCommerce in many ways, Catch.com.au take a look at the future growth of online marketplaces in Australia.

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Hints & Tips

Top Tip for Maximising Product Data Quality #7 - Stock

Including accurate stock levels within the product feed (or having a secondary data feed for such information) allows consumers to only view those products which they are actually able to purchase, managing their expectations from initial product search to purchase.

Hints & Tips

Top Tip for Maximising Product Data Quality #6 - Images

In recent years it has become extremely easy to embed imagery in product feeds. Despite this, a surprising number of retailers still fail to maximise the potential of effective imagery.

Hints & Tips

Top Tip for Maximising Product Data Quality #5 - Product Identifiers

Consumers often search and compare products by unique identifiers such as EAN’s, MPN’s and UPC’s, thus it is vital to include these if they exist.

Hints & Tips

Most popular time to buy online is 12-2pm weekdays & Sunday evenings

According to Econsultancy, based on Global retailers, the most popular time to buy online is on weekdays, between 12-2pm & on Sunday evenings

Hints & Tips

Top Tip for Maximising Product Data Quality #4 - Product Description

Often retailers product feeds hold very poor descriptions, despite holding much richer information on their primary e-commerce site (see example below).

Hints & Tips

62% of customers now expect an omni-channel capability

A study conducted by Accenture & Forrester Research reveals a disconnect between consumer desire and retail capability. Omni-channel enables shoppers to research offers, compare deals and even influence the price. Traditional sales strategies need to […]

Hints & Tips

Top Tip for Maximising Product Data Quality #1 - Title Optimisation

The name of your item is not only the first thing most consumers search for, it is also the primary influencer of search algorithms.

Hints & Tips

Consumers are more likely to trust User Generated Content than brand images.

Photos taken by consumers are becoming more acceptable to retailers and brands as marketers leverage user-generated content (UGC) to signal authenticity and resonate with consumers.

Hints & Tips

Google Product Search 101

Our Integration Director, Matt Sullivan, has compiled a quick list of some important factors that Intelligent Reach would recommend when merchants wish to promote their products via Google Product Search or Google Merchant Centre as […]

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The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5
Technology Vendor of the Year
Globas Business Excellence Awards Outstanding New Product Service

The Award-Winning PLatform, Loved by OUR Customers...

Capterra 4.5 out of 5Technology Vendor of the YearGlobas Business Excellence Awards Outstanding New Product ServiceThe Saas Awards Finalist 2021UK Business Tech Awards WInner

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We are passionate about high quality product data. So passionate, in fact, that we offer a completely free feed review to highlight the ways you could improve your feed as quickly and as easily as possible.
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