In the fast-paced world of ecommerce, the shopper journey begins long before a customer lands on your site. As more consumers discover products through Google Shopping, marketplaces, and social platforms, ensuring your products are visible and optimized across all these touchpoints has never been more important.

In Part 1 of our Discovery Blueprint blog series, we shared key takeaways from our webinar “The Discovery Blueprint: Uncovering Ecommerce Success,” highlighting strategies from leading ecommerce brands. Part 2 explored how Searchspring powers next-generation ecommerce through AI-driven personalization, intelligent merchandising, and discovery-first experiences.

Now, in Part 3, we turn our attention to the missing link in many ecommerce strategies: the product feed.

Optimized product data isn’t just a technical box to check—it’s a competitive advantage. With the help of Intelligent Reach, retailers can create smarter, more agile product feeds that boost visibility, reduce wasted ad spend, and increase conversions across every channel.

Why Product Feed Optimization Matters More Than Ever

The days of relying solely on your website to drive traffic and conversions are over. Modern shoppers begin their journey on search engines, social media, and third-party marketplaces. If your product data isn’t optimized for these channels, your visibility—and your revenue potential—suffers.

Intelligent Reach is a product feed management and optimization platform that enables ecommerce brands to:

• Tailor product feeds for Google Shopping, Amazon, TikTok Shop, Meta, and more
• Improve data quality with enhanced titles, descriptions, and attributes
• Run A/B tests to determine which product content performs best
• Automate channel-specific optimizations and compliance requirements
• Expand reach across new and emerging ecommerce platforms

By refining and customizing product data for each channel, brands can significantly improve click-through rates, conversion rates, and return on ad spend (ROAS).

Turning Visibility into Performance: How Leading Brands Use Intelligent Reach

1. Smarter Product Feed Optimization

Product listings on external platforms are often the first point of contact between a shopper and your brand. Intelligent Reach helps ensure that these listings:

• Include high-performing keywords in titles and descriptions
• Feature high-quality imagery and complete attributes
• Are mapped accurately to each channel’s taxonomy and category structure

This precision ensures that your products show up in the right searches and resonate with shoppers.

2. Maximizing Paid Media Efficiency

Paid ads are only as effective as the products they promote. Intelligent Reach gives ecommerce teams tools to:

• Exclude low-margin or out-of-stock items from Performance Max campaigns
• Prioritize top-converting products and categories
• Identify underperforming listings and automatically adjust content

By aligning ad strategy with inventory and performance data, you can reduce wasted spend and drive more qualified traffic.

3. Powering Omnichannel Success

Intelligent Reach helps bridge the gap between online and in-store experiences by:

• Syncing inventory across ecommerce platforms and physical locations
• Enabling accurate local inventory availability on Google
• Supporting click-and-collect and store locator experiences

This real-time visibility builds shopper trust and increases conversions, whether the final purchase happens online or offline.

The Missing Link, Connected

Product discovery doesn’t start and stop on your ecommerce site. Your product data is the foundation of every shopper’s experience—from the first search on Google to the final checkout on your site.

With Intelligent Reach, you can:

• Expand product visibility across multiple high-intent channels
• Deliver consistent, high-quality data that drives engagement
• Improve ad performance and reduce costs
• Support omnichannel shoppers with accurate and timely inventory data

The result? Intelligent Reach automatically connects your specific product data to the broader product discovery ecosystem to drive higher conversions and sales.

Final Takeaways

Part 1 of our Discovery Blueprint blog series explored the strategy behind ecommerce product discovery, and Part 2 revealed how Searchspring brings that vision to life on-site. Part 3 completes the picture by showing how Intelligent Reach ensures your products are discoverable everywhere.

Together, Searchspring and Intelligent Reach provide a unified solution for ecommerce growth—from search bar to shopping cart to storefront.

Want to see how Intelligent Reach can transform your product visibility strategy? Request a demo today.