Intelligent Reach | The product-level marketing platform Intelligent Reach – enabling true product level marketing

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How it works

Increase Product
Relevance

Get your products found more often, by higher converting buyers. Average traffic uplift of 30% in first 6 months.

Extend Product
Reach

Great consumer experiences start with great product data. Ours underpins more than 800 digital commerce channels across 35 countries.

Drive Product
Profitability

Our advanced product data management and performance optimisation platforms deliver an average increased ROAS of 34% in the first 6 months.

Product Data
Experts

As one of the pioneers of product level data driven marketing and commerce, our 10 years + of learning is at the core of our platform and everything we do.

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Data Management


Our platform ingests your products, running automatic content analysis and optimisation, making high quality data available for any of our 1000+ digital commerce channels at the click of a button.

Our dashboards, data tools, alerts and reporting ensure data quality is maintained, whilst our automatic content optimisation drives actions based on actual revenue impact.


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Performance Management

Our proprietary bid management & product optimisation platform allows performance to be managed to hit your KPI’s. Everyday our decision engine is making millions of decisions for each product, in each unique environment, combing data and performance optimisation to drive maximum returns.

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Trading Intelligence

Pricing Intelligence in the platform visualises your competitive position for every product you sell. This enables sophisticated trading and optimisation decisions in line with your trading strategy.


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Customer Success

case study


The Intelligent Reach platform drives revenue
uplift of 285% over Cyber Weekend.


IR made it quick and easy to setup a well optimised product feed, while the ability to optimise bids at item-level in the platform was important for us as a fashion retailer. This has enabled us to easily optimise performance and increase ROI


Andy Miller , PPC Manager


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Customer Success

case study


IR platform enables 17% MoM Growth,
and simple International expansion.


IR have enabled us to launch and optimise activity across multiple new online channels, resulting in considerable performance uplifts. Whats more, their proprietary platform allows us enter new markets with ease.


David Williams , Search Manager


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Customer Success

case study


Switching to Intelligent Reach from
our previous provider was the best
thing we have done.


We immediately saw a massive uplift in clicks and revenue. They are a key component to our expansion into other channels such as eBay too. Very switched on and knowledgeable team and I couldn’t recommend them enough!


Christopher Jowsey , Head of eCommerce


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Customer Success

Ebook


Data Quality


"Increasing competition and technological innovation means that omni-channel strategy has never been so important within e-commerce. Retailers have a growing network of channels and it is of the utmost importance that companies now keep up”


Steve Rivers , CEO Intelligent Reach


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Latest News


Recent changes on ECN Australia and their immediate impact on merchants

eBay Commerce Network has been the only advertising network that allows merchants to engage consumers on eBay and other websites in a single campaign. Through the eBay Commerce Network's Merchant Program, merchants can reach new customers at every stage in their shopping journey, from awareness to purchase, by advertising products through highly targeted ad placements across eBay's network of premium publishers, as well as placements on eBay.com.au....

Posted by Andrew.Thomas on May 26, 2016 10:46AM

Google Introduces Shopping Ads on Image Search

Google introduced shopping ads on image search as their latest development in its search advertising product, just ahead of their annual developer conference this week. Users browsing through Google image search results will be able to see ads for related products at the top of the search results, above organic listings. The ads can be filtered with Google's filter buttons, same as organic images, allowing shoppers to narrow down their search and get redirected to the retailer that sells the product they are looking for. Why? According to Google, users who search and shop on their smartphones at least once a week see product images as the feature they rely upon the most. The new product ads feature hopes to answer user questions such as how much does the product cost, or where can I buy it from, right from the image search. According to Google's Monday announcement, shopping ads are automatically eligible to show on image search as part of the Google Search Network.  ...

Posted by Adelina Manolache on May 19, 2016 09:58AM

Amazon’s new Pan-European FBA helps expand your reach across Europe

Fulfilment by Amazon (FBA)’s suite of solutions is already helping merchants grow their business in their home marketplace and abroad by using Amazon’s world-class fulfilment resources and expertise....

Posted by Adelina Manolache on May 05, 2016 10:54AM